October 25, 2019 / 1:08PM

Vanity Data

Adobe Analytics can tell you alot, if you know what you're looking at.

It is important to know how to analyze the data you're looking at. Some developers will tell you bounce rate and page views are important just looking at the data anyone can see you have 1,300 weekly views and a bounce rate of 71%.

When I review data it's important to segment the data by channel to understand how your messaging and website is performing. I look at the most important