Helping clients like Everyday Hustle sell securely.

Shop Everyday Hustle fell victim to an unprotected wordpress installation that had their domain name black listed and all business emails shut down, orders we're coming in but correspondence and customer service was left broken. What would you do?

Case Study

Consult on WordPress platform
Build online business strategy
Plan best plan of action to not lose customers
Migration in the planned direction

The beginning of this project was a planning phase to help Everyday hustle stop customer erosion due to a broken website and black listed email. Unfortunately the email black listed was their sales address and customers could not seek help nor could everyday hustle get the customers comments/feedback.

A consultation and review of the clients webspace yielded some major concerns from my perspective they are as follows:

  1. Client had no backups on their hosting package
  2. No cron job to backup clients work
  3. Forms without captchas/verifications (the root of the issue)
  4. No safety plugins or detection software's installed on the WordPress core
  5. A generic theme used by the previous developer which was just "molded" to fit. I am not a fan of this style of build for several reasons they are here.
  6. Woocommerce setup with client data.

Additional to these webspace issues the client had the following issues I was up against:

  1. Domain transfer initiated by the clients previous developer to a host I would not use.
  2. Client wasn't using their web mail via the host, also unaware of HOW to access the tools they were paying for.
  3. A ton of unanswered emails, inquiries and questions the client never even got due to the lack of communication/business process in their current digital space.
  4. Client needed this resolved asap due to sales erosion and public visibility of a broken website.

After this I needed to determine why the email was blacklisted, determine if ultimately the new website was the right decision for the client. Lastly they were relying on me to resolve this in a quick, cost efficient manner (the resolved yesterday kind).

 

Recommendation

Immediately stop the domain transfer
Review previous platform client was using (Shopify)
Eliminate ongoing expenses (hosting package, plugins)
Resolve email issues and outline how to access items
Move client to a reputable host and setup webmail
Include a safety net of some kind (server/web side)

The most critical of these was the domain in my mind. I was horrified to explore the clients past website/hosting package to find it had been issued approval to transfer to the new host (bluehost). After stopping this transfer the domain would remain where it was and I would integrate the new hosts webmail/dns settings to connect to WHC.

Now that the email systems we're repaired Everyday hustle could once again reach their customers, confirming orders, PO's etc.

After consulting and analyzing the clients platforms I recommended we switch back to shopify from the WordPress installation for several reasons:

  1. Client had no formal knowledge of wordpress and desired to self manage.

That is the only reason I needed to make this decision, if they have no fundamental knowledge of the WordPress core how could I expect them to succeed with Woocommerce? Simple, shopify it is.

I then connected Shopify back to the clients domain and dns settings and recommended the client cease their hosting package with blue host and terminate their contract with the former web developer as downtime, errors and issues with digital spaces are daunting and stressful to the ones managing business and I understand this.

Additional to the updates css, tweaks and shopify theme edits were made to accommodate the girls needs. The result?

Deliverables

Immediately stop the domain transfer
Review previous platform client was using (Shopify)
Eliminate ongoing expenses (hosting package, plugins)
Resolve email issues and outline how to access items
Move client to a reputable host and setup webmail
Include a safety net of some kind (server/web side)

I ended up delivering on all of the recommendations for the client. With a one day business turn around time to get everything rectified and fixed. Stressing the importance of good hosting, understanding what "managed hosting" means.

If you don't have experience with rudimentary server tasks or cpanel, mysql or other php settings this is critical for you.

Happy www folks!

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