Portrait

Branding

Identity Systems for Logo, Color, Type, Web, and Print.

  • Logo, Color, Type.
  • One System.
  • Web and Print.

An identity you can apply, not a logo in a folder.

Logo, color, and type decided together, with a short set of rules for how they combine.

Then the same system on the website and in print, so a card and a homepage do not look like different companies.

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Logo, color,and type.

Portrait against a blue backdrop

A logo, a color set, and type chosen to work together — plus the few rules for how they combine.

Enough of a system that the next page or card does not invent a new look.

Platforms we work with

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Shopify

Shopify

Themes, stores, and a handoff to your account.

WordPress

WordPress

Content sites and WooCommerce.

Nuxt / Vue

Nuxt / Vue

Nuxt sites and Vue apps.

The identity is scoped before marks are drawn.

Concept.

Scope the identity.

We lock who the brand is for, where it has to show up first — site, print, or both — and what “done” includes.

A clear scope and a short list of surfaces ready for design.

Logo, color, and type designed as one system.

Design.

Build the identity.

I design the logo, color, and type together and review them in context — a header, a card — not as isolated files.

A system you can see applied and approve.

The brand on the site and in print.

Apply.

Web and print, same system.

I apply the identity to the website and to the print pieces in scope, and hand over the logo files, color, type, and print-ready art.

A brand you can use on screen and on paper, with the files kept.

The next surface uses the same rules.

Support.

Keep the brand consistent.

Past delivery I stay available for new pages, new print pieces, and questions about how to use the system.

A path for the next surface, with someone who already knows the brand.