Design Before Development

01 — UX & UI STRATEGY

UX and UI design establish how an application looks, feels, and functions before full development begins. Through user journeys, wireframes, interface designs, and interactive layouts, we identify usability issues early, align stakeholders, and create a clear blueprint that reduces uncertainty, minimizes costly revisions, and keeps development focused on real user needs.

02 — HTML & SCSS PROTOTYPING

I hand-build the approved pages and email templates in clean HTML and CSS, test them across browsers and inboxes, and deploy to your hosting or email platform.

A live redesign on your accounts, with files and components handed over.

03 — JAVASCRIPT & INTERACTIVE PROTOTYPING

JavaScript brings prototypes to life with working navigation, modal windows, forms, filters, interactive dashboards, and simulated user workflows. Clients can experience key features, test how users move through the interface, and provide meaningful feedback before production development begins, helping uncover functional gaps and prioritize the features that deliver the greatest value.

04 — EMAIL DESIGN & DEVELOPMENT

We design and develop branded HTML email templates for newsletters, promotional campaigns, product announcements, and automated customer communications. Using email-compatible HTML and carefully tested inline CSS, we optimize layouts for different screen sizes and email clients, helping businesses deliver consistent messaging, stronger brand recognition, and clear calls to action.

05 — TESTING, VALIDATION & HANDOFF

Before handoff, we review prototypes for usability, responsive behaviour, interaction logic, and visual consistency, refining the experience based on feedback. Approved designs, HTML structures, SCSS styles, JavaScript behaviours, and email templates can then serve as practical implementation references, helping developers work from a validated direction rather than assumptions.