Acquisition campaigns
Welcome series, lead magnets, launch emails, and promo drops designed to grow the list and convert cold traffic into first purchases or booked calls.
Email Marketing, Design & HTML Landing Pages
Acquisition emails, retention systems, and landing pages — designed to convert.
I design and code email marketing systems and HTML landing pages for acquisition, retention, and growth. Campaigns that look intentional in every inbox, and pages that keep the click moving toward a sale, signup, or booked call.
Email marketing design and HTML landing pages for acquisition and retention
Welcome flows, launch campaigns, newsletters, win-backs, and landing pages that match the offer — built so marketers can ship without fighting broken templates.
What you get
Marketing assets built for the full funnel — acquire new customers, convert the click, and keep people coming back.
Retention & lifecycle
Newsletters, nurture flows, replenishment, win-backs, and post-purchase sequences that keep customers engaged after the first conversion.
HTML email production
Not a fragile Canva export. Clean, coded emails with tested layouts, reusable modules, and handoff to the ESP your team already uses.
HTML landing pages
Focused pages for ads, email CTAs, and offers — fast, on-brand, and built to match the campaign so the click does not lose momentum.
Production HTML vs generic templates
If acquisition and retention matter, you need campaign systems — not another stock ESP theme.
Drag-and-drop templates are fine for a quick send. When you need consistent brand, inbox reliability, and landing pages that match the email, production design and HTML win. Here is the honest side-by-side.
| What matters | RecommendedThis studio | Generic ESP / Canva templates |
|---|---|---|
| Inbox reliability | Coded HTML tested for major clients — layouts that survive Outlook, Gmail, and mobile | Drag-and-drop builders often break spacing, fonts, or CTAs once the send hits real clients |
| Acquisition focus | Welcome, lead-magnet, and launch systems designed to grow the list and first conversion | Generic templates that look fine but are not mapped to a real acquisition funnel |
| Retention systems | Nurture, newsletter, and win-back patterns built as reusable modules for ongoing lifecycle | One-off campaign exports that make every send a new design project |
| Landing-page pairing | Matching HTML landing pages so email and ad clicks land on a page that continues the offer | Email creative that dumps traffic onto a homepage or mismatched form |
| Brand consistency | On-brand modules, typography, and CTA language that feel like your product — not a stock theme | ESP themes that drift from the site and erode trust at the click |
| Speed to ship | Modular systems let marketing reuse approved blocks for weekly sends and launches | Every campaign starts from scratch or fights a rigid builder |
| Handoff quality | Clean templates ready for SendGrid, Klaviyo, Mailchimp, HubSpot, or your stack | Exports that need developer cleanup before anyone can send |
| Conversion clarity | One job per asset — acquire, convert, or retain — with CTAs that match the landing page | Crowded layouts and mixed offers that confuse the click |
| Long-term cost | A reusable design system lowers cost per send after the first build | Paying again for one-off creative every time the calendar says “campaign” |
| When you scale | Add sequences and landing pages on the same system without redesigning the brand each week | Growth means more templates, more inconsistency, and more rebuilds |
Bottom line: templates rent you a layout. A campaign system gives you acquisition emails, retention flows, and landing pages that share brand DNA and convert as a set.
Campaign systems & rebuilds
Replace one-off sends with a funnel that marketing can run
Whether you are leaving brittle templates or starting a proper email program, I map acquisition and retention assets, design modular creative, and hand off production HTML your ESP can ship.
- 1Audit your current ESP templates, brand guidelines, and funnel — welcome, promo, nurture, and win-back gaps
- 2Map the campaign system: acquisition emails, retention sequences, newsletters, and matching HTML landing pages
- 3Design modular creative that reuses headers, modules, and CTAs across sends without looking copy-pasted
- 4Build production HTML with responsive layouts, dark-mode awareness where it matters, and ESP-ready handoff
- 5QA key clients, ship templates into SendGrid / Klaviyo / Mailchimp / your stack, and leave you a system marketing can run
My process is simple
Work directly with a designer-developer who ships marketing HTML — not decks that still need someone else to code.
Who builds it
You work directly with someone who designs campaigns and codes production HTML — emails that survive Outlook and Gmail, plus landing pages that load clean and convert.
Who it is for
Ecommerce brands, local businesses, SaaS teams, agencies, and marketers who need acquisition emails, retention flows, newsletters, and HTML landing pages without a bloated creative stack.
Where we work
Based in the Durham Region and GTA, available for remote campaign and landing-page projects across Canada and the U.S.
Why a real campaign system matters
I am not handing you a pretty mock that still needs someone else to code.
Long-term, the goal is simple: emails that acquire and retain, landing pages that convert the click, and modular HTML marketing can reuse. Design and production in one path — so campaigns ship on brand.
- Campaign creative tied to a clear funnel job: acquire, convert, retain, or win back
- Modular email systems so weekly sends and launches share DNA without looking identical
- Production HTML that holds up in real inboxes — including the stubborn ones
- Landing pages that continue the same offer story as the email or ad that sent traffic
- ESP and CMS handoff so marketing can ship without waiting on a rebuild every send
WORKING WITH ME
Four chapters from brief to campaigns that ship.
Scroll or tap a chapter — each one is a concrete outcome on the way to emails and landing pages that convert.
Your campaign is scoped to move the funnel.
Define the funnel job
We lock whether the work is acquisition, retention, nurture, or a launch — then map the emails, landing pages, offers, and metrics that matter before creative starts.
- Campaign brief and audience / offer audit
- Funnel map: acquire → convert → retain
- ESP, CRM, and brand access plan
You walk away with A clear brief, funnel map, and access plan ready for design.
Get started
Ready to talk about email marketing and landing pages?
Start onboarding or reach out with questions about acquisition, retention, or campaign HTML.
FAQ
Email marketing questions, answered
How we start, what acquisition and retention builds include, how HTML handoff works, and what support looks like after the first send.
Campaign design, production HTML, and optional matching landing pages — scoped to acquisition, retention, newsletters, or a specific launch.
Yes. HTML landing pages that continue the same offer story as the email or ad, so the click does not lose momentum.
Absolutely. I deliver clean templates ready for SendGrid, Klaviyo, Mailchimp, HubSpot, or your existing email platform.
I can do one-offs or modular systems for ongoing acquisition and retention — welcome flows, newsletters, win-backs, and seasonal variants.
Ecommerce brands, local businesses, SaaS teams, agencies, and marketers who need emails and landing pages that convert without fighting broken templates.
Marketing guides
Keep learning from the explore library
Practical notes on campaigns, conversion, and digital production — built to support clearer buying decisions around email and landing-page work.
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